While it can be comfortable and seemingly less risky to hire someone you know, this approach can sometimes backfire.
Relationships can cloud judgment, leading to decisions based more on personal bias than professional suitability.
Although a familiar candidate might seem like a safer choice, they may not always be the best fit for the role, costing the company revenue and hindering overall success.
It’s crucial to evaluate candidates on a level playing field, whether they are a close friend or a new connection.
Focusing on skills, experience, and potential to contribute the company’s goals and culture, rather than relying solely on existing relationships.