ISE and Llum BCN: A Fusion of Creativity and Technology at ISE 2025
A radiant celebration of art and technology awaits at Integrated Systems Europe (ISE) 2025 in Barcelona. Taking place from February 4-7, 2025, at the Fira de Barcelona Gran Via, ISE promises not only to showcase the latest in audiovisual innovation but also to preview the city’s annual light arts festival, Llum BCN (February 7-9). For the fourth consecutive year, this collaboration brings together the best of technology and artistic innovation, setting the stage for unforgettable experiences. With artists, tech pioneers, and global visitors converging, ISE 2025 becomes a portal to a future where art and technology illuminate new possibilities.
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Integrated Systems Europe (ISE) and Llum BCN announce their continued collaboration for the fourth consecutive year | all images courtesy of Integrated Systems Europe
Integrated Systems Europe (ISE), the leading global trade show for audiovisual and systems integration, partners with Llum BCN, Barcelona’s renowned Light Arts Festival, to offer a captivating mix of creativity and cutting-edge technology. Organized by AVIXA and CEDIA, ISE is a hub for innovation, education, and industry excellence. Meanwhile, Llum BCN, curated by Barcelona City Council, transforms the Poblenou district into a spectacular canvas of light from February 7-9, 2025. The partnership brings an exclusive sneak peek of Llum BCN to ISE attendees, highlighting the festival’s transformative installations and the seamless fusion of art with audiovisual technology.
Maria Güell Ordis, Llum’s Art Director, adds, ‘Our goal is to transform the urban landscape into a luminous canvas of artistic creativity and technical and audio-visual innovation that both delights and challenges the audience. Each installation is a unique expression of imagination and innovation, pushing the boundaries of what light and art, together with the help of technology, can achieve.’
the festival is held from February 4-7 at Fira de Barcelona Gran Vía with Llum BCN running from February 7-9
Alice Labourel bridges Nature and Technology
A highlight of this year’s ISE is French artist Alice Labourel, whose work epitomizes the synergy of art and innovation. Known for her interdisciplinary approach, Labourel combines architecture, ballet, and mythology in her creations. On February 6, 2025, at 18:30, she will unveil ‘A Tiny Bead of Pure Life’ on the South Access Welcome Screen at Fira de Barcelona Gran Via. This 15-minute animated journey explores surreal landscapes inspired by Virginia Woolf’s ‘The Death of the Moth,’ inviting viewers to reflect on life’s intricate and often overlooked beauty. With its mesmerizing pace and detailed imagery, the piece serves as a profound prelude to the wonders of Llum BCN 25.
Featuring works by 15 professional artists, including renowned photographer Joan Fontcuberta and filmmaker Isaki Lacuesta, alongside creations from 17 universities, the festival merges contemporary art, design, and technology. The 2025 edition promises to captivate over 240,000 visitors, offering an unparalleled exploration of how light can redefine urban spaces. Art Director Maria Güell Ordis emphasizes the festival’s mission: to challenge and delight audiences while showcasing the limitless potential of light as a medium for creative expression.
French Art Director and Artist, Alice Labourel, showcases her extraordinary piece, ‘A Tiny Bead of Pure Life’
Mike Blackman, Managing Director of ISE, underscores this partnership as a testament to the transformative power of art and technology. By hosting the preview of Llum BCN 25, ISE not only highlights its role as a global leader in audiovisual innovation but also deepens its connection to Barcelona’s cultural fabric. The festival’s installations, ranging from intimate reflections on nature to grand architectural interventions, showcase how technology can amplify artistic narratives.
‘The collaboration between Llum BCN and Integrated Systems Europe represents a thrilling union of creativity and technology, showcasing how art and innovation can seamlessly intersect. Llum BCN, Barcelona’s renowned Light Arts Festival, transforms the urban landscape into a mesmerising spectacle of artistic ingenuity. Meanwhile, as the world’s premier AV and systems integration tech show, ISE gathers trailblazing technology and industry visionaries all under one roof. Together, we are building a bridge that connects the art and AV communities, pushing the boundaries of possibility and creating unforgettable shared experiences. I am especially excited to welcome Alice Labourel and her extraordinary artwork to ISE 2025,’ mentions Mike Blackman.
‘our goal is to transform the urban landscape into a luminous canvas of artistic creativity,’ says Maria Güell Ordis, Llum’s Art Director (graphics by Vasava studio)
project info:
name: Llum BCN | @llumbcn
location: Barcelona, Spain
dates: 07-09 February, 2025