About This Role
As Baymard’s Product Marketing Manager, you’ll lead go-to-market plans for new research features and product launches—ensuring our positioning and messaging resonate with the right audiences. By crafting compelling product narratives, developing targeted promotional strategies, and championing a consistent brand voice, you’ll help drive awareness, adoption, and ongoing engagement. Alongside Sales, Product, and Research teams, you’ll also shape sales enablement resources, contribute to educational content, and guide product improvements that stem from user feedback.
About You
You’re a natural collaborator who enjoys partnering across disciplines — whether working with the Product team to influence the roadmap, providing Sales with meaningful collateral, or conveying user needs back to Research. At your core, you believe that user-centricity is key to successful marketing, and you’re adept at balancing both data-driven and creative perspectives.
Qualifications
- 4+ years of experience in product marketing (preferably freemium B2B SaaS)
- Exceptional communication skills, with a track record of producing compelling customer-facing messaging
- Ability to blend qualitative and quantitative findings into clear, actionable marketing strategies
- Proven collaboration with Sales, Product, and Customer Success teams to align initiatives and drive adoption
- Familiarity with relevant marketing tools (e.g., Google Analytics, HubSpot) for tracking performance and user behavior
Nice-To-Haves
- Experience marketing to e-commerce or UX research audiences
- Background in product-led growth, lifecycle marketing, or in-app guidance
- Previous work with refining buyer personas or ICP definitions for niche B2B segments
Details
- Location: This is a remote, full-time position from either America or Europe. (US West Coast: you will have to be available from 6 AM Pacific Time since the product and marketing team is mostly in Europe and we need 2 hours of daily overlap.)
- Salary: In accordance with qualifications.
- Start Date: As soon as possible.
- Language: Fully proficient in written and spoken English.
- Travel: Limited; expect only 0-2 weeks of travel each year.
- Company: Learn more about Baymard’s work culture and values here.
How to Apply
- A cover letter (1-2 pages; PDF) – describing how you fit the role and qualifications. (Required.)
- A resume (PDF) or a link to your LinkedIn profile. (Required.)
(All applications and materials are treated confidentially.)
Deadline is March 10th, 2025 (end of day).
Sincerely,
Joseph Waddington, Marketing Lead at Baymard Institute
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