quayola’s projection blooms on the facade of Casa Batlló
On February 1 and 2, 2025, Casa Batlló will dazzle audiences with its annual facade mapping event in Barcelona, with Italian artist Quayola reimagining Antoni Gaudí’s iconic facade through Arborescent. Following the works of the artists Refik Anadol in 2023, and Sofía Crespo in 2024, the immersive projection mapping is inspired by natural growth systems and environmental responses. Accompanied by an original soundtrack composed by the multimedia artist to follow the dynamic growth of the digital arboreal forms, botanical behaviors integrate into the building’s architectural geometry—trees and branches seemingly swaying with algorithmic wind.
‘These arboreal formations grow, connect with the architectural elements, and sway as if moved by algorithmic noise mimicking the behavior of wind,’ the artist explains. ‘The arboreal forms thus paint the facade with hues and tones, creating a hybrid space that is both suspended and contemplative.’
all images courtesy of Quayola and Casa Batlló
arborescent draws from gaudi’s work and the power of nature
Quayola, known for exploring the tensions between the real and artificial, merges classical aesthetics with advanced computational processes. Presented as part of the 2025 edition of The Heritage of Tomorrow program, his work synthesizes the organic architectural inspirations of Antoni Gaudí with digital art. ‘Quayola is a perfect fit for our principles: he merges the classical with the modern and decodes nature with a personal perspective and unique aesthetic. Moreover, his work has a sculptural component that is ideal for enhancing a façade like Casa Batlló, full of reliefs and symbolism.’ highlights Gary Gautier, CEO of Casa Batlló.
To mark the occasion, the artist developed a limited edition product line, available exclusively at the Simbòlic Casa Batlló Store. In this project, Casa Batlló continues its partnership with Integrated Systems Europe (ISE), the world’s leading audiovisual systems and technology event, held annually in Barcelona. ‘As I constantly research new relationships with the heritage of our visual culture, working with such an iconic symbol as Casa Batlló is something very special. Immersing myself in Gaudí’s work has reiterated to me the boundless power of nature as an endless source of artistic inspiration,’ Quayola shares.
original soundtrack follows the dynamic growth of the digital arboreal forms
botanical behaviors integrate into the building’s architectural geometry
trees and branches seemingly swaying with algorithmic wind
multimedia artist Quayola will reimagine the iconic facade of Antoni Gaudí’s Casa Batlló in Barcelona
